In case you’re not already utilizing video advertising to get new clients, at that point you’re passing up a great opportunity. Video provides higher engagement rates, and also drives traffic to your site.
Video can be simply used to convey your message in a format that people enjoy, showcase customer testimonials, demos or product details. In fact, internet users on mobile devices tend to prefer video over text.
Driving traffic to your site from a video posted on YouTube or social media requires you to have a clear goal and objective. After you’ve defined your goal and made your video, there are a couple of steps you can take to get more views and boost conversion rates.
Choose the Right Thumbnail
Thumbnail is the first thing that most visitors will see when your video appears in a search result and perhaps the most important element of your video. Your video thumbnail determines whether someone chooses to click play.
When uploading a video to YouTube, you should take the time to create your own thumbnail image instead of using random images from a selection of screen grabs.
Ensure that the thumbnail is a clear image. Place your video title or a relevant keyword over the image, so that any visitor that sees the thumbnail immediately knows that your video is live.
Use a Consistent Brand Image
When you’re trying to make money online, it always helps to establish a brand image. Even if you’re selling affiliate products, having an identifiable brand helps you draw in more leads.
With regards to this concept, you should utilize a social media profile, steady brand image across your website and the use of video.
For instance, if you use specific colours on your social media profile and website, then it is advisable that you incorporate these same colours in your video. Also, you can embed title cards between scenes or on-screen messages using a theme that matches your brand.
Pay Attention to the Video Length
It’s safe to assume that your viewers have short attention spans and plenty of distractions. Viewer engagement tops at 2-minutes and afterward begins to drop. Thus, you will want to keep most of your videos to 2-minutes or less. Generally, the only time that you want to create longer videos is when you have more information to provide.
For promotional testimonials and videos, shorter is better. These short videos can be used to enhance your landing pages, showcase the features of the service or product that you’re selling instead of just showing quotes from customers.
Include a Clear Call to Action
Here is the final step in boosting your video views and conversions rate. It is very important that you include a call to action to let people know what to do next after watching. However, a great number of people make the mistake of placing the call to action towards the end of the video.
Your call to action should actually be place toward the middle and at the end of your video. Also, CTA could appear as an embedded text overlay or on-screen annotation.
Ensure that your call to action is clear, direct and also describe an action, such as “book an appointment, click this link, call me, complete this form, visit this page or order today.”
Thumbnail grabs attention and it`s very essential in boosting video conversions. Next is thinking about video length, branding and your call to action. In addition to these steps, remember to include the appropriate metadata, such as an informative description and an attention-grabbing title.
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